Gamification: What’s the nature of our game ?
” Please to meet you
Hope you guess my name
But what’s puzzling me
Is the nature of our game “
Great lyrics from a great rock song!
“Game” in the context of this Rolling Stones classic is cool and credible (*), so why is Gamification still not as cool and credible in our business ?
The nature of gamification.
Gamification is the application of game-mechanics in the business world. Gamification can improve employee engagement, facilitate problem solving capabilities of your team, increase employee motivation and increase the ROI of learning. And it’s fun!
Sounds too good to be true, but actually gamification is the new big thing.
Says who? Says Gartner! Gartner mentioned Gamification as one of the top 10 trends for 2013, stating that 40% of all Top 1000 businesses would be using gamification to facilitate their business changes by 2015. But it’s not a marketing fad, it’s not the taste of the day. Actually, already back in 2011, Gartner estimated that in the next 10 years 50% of innovation companies would be using gamification. Another E-marketing institute predicted in 2011 that the market for gamification would grow to 1.6 billion in the next decade.
You don’t believe market researchers? Or only with their usual “4.8% error margin at the 95% confidence level” ?
Fair deal. Then just think of the “New Kids On The Block” ( not the famous boys band from the late ’80s, early ’90s, but the latest generation Generation Y, or coming soon, the Generation Z of co-workers in your office) ? These youngsters have a different attitude to work than the baby boomers generation. If we want to motivate them, engage them more, if we want them to choose us as an employer (“War for Talent” remember ?), we better take gamification serious and include it in our daily business processes.
But not only for the youngsters, gamification is the future for all generations … and for all businesses.
In my next series of blog posts, I will be writing on gamification and how it can make a big difference for a lot of companies. I will pick some concrete examples of companies that were recently in the news for “breaking bad” as an example of what gamification can do for all business.
On the top of my head , here is just a sample of companies that could use gamification, all for different reasons. In my next blog posts I will explain why and how :
- Gamification could help ACW, a large conglomerate of workers’ organisations in Belgium that is recently under fire, explain to its members and the public opinion what their mission and values really are.
- Gamification could help banks and other financial institutions improve their image after the recent banking crisis and increase the amount of savings coming in.
- Gamification could help government to make their citizens aware of how we need to change course to survive the perfect storm, called “Your Pension”.
- Gamification could help the healthcare industry to recruit more nurses to accommodate for the growing demand for resources in this sector.
- Gamification can be used by all industries, just as we do at CTG, to improve the efficiency of learning Project Management or any other discipline.
.. and these are just a few examples of how we all can benefit from Gamifying our business processes. It’s fun but much more than that!
Just move on to the next level with me…. the bonus level for every business!
Don’t insert another coin…. next games are on me.
Or better… join me at GSummit, the largest conference on Gamification in the world www.gsummit.com (april 16-18, San Francisco)
(*) maybe only when you’re generation X or a late baby boomer?